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Economic Sentiment is Now the Dominant
Indicator of Our Information Age
Sentiment Is The Only Indicator That Captures All The Moods, Emotions and Psychology That Drive Market and Consumer Behavior.
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The Economic Sentiment Puzzle Solved
Trendpointers Introduces The Most Sensitive And Timely Measure Of Economic
Sentiment & Confidence -- Trendpointers Sentiment Signals©.
How You Can Improve Your Look Into The Future With Sentiment Signals.
If you wait to see what the headlines or market indices tell you about the mood of the market and consumer, its often too late, it has already happened. Traditional measures and surveys have been too far removed from the sources that create the sentiment.
Sentiment. Business, market, consumer sentiment. It all comes from the same origins, the continuous flow of information across the media. Information creates the psychology of the economy.
From our backgrounds in communications and consumer behavioral research, we know that attitudes typically must change before behavioral changes occur. In an economic and investment context, the gap between when news begins to emerge and when it fully blossoms is a sentiment driven opportunity and enables the insightful planner to make decisions ahead of the crowd.
Every month TrendPointers gives you the critical insight necessary for economic planning, investing decisions and strategic business planning.
Sentiment Drives the Markets
The clues were in the news: In October, 2007 TrendPointers alerted readers to
the growing sentiment trend about an expected recession and market losses. What would you have done with 4 months advance notice?
April 2008 Alert. Our Sentiment Signals have remained near an all-time negative position. Now that much of the media has conceded that the recession has arrived, the speculation about recovery has started. Let TrendPointers be your eyes and ears. TrendPointers will capture it.
 See
the full details –Sentiment Trends
3.0
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The One Market Indicator That Tells You the Whole Story-Sentiment Signals
In the investment world there are few surprises. There is only information that you get too late.
There are hundreds of current market indicators and consumer confidence measures and indices, but they are lagging indicators of what people have already seen and heard and did. There is now one indicator that distills all the market influences to tell the mood of the market today, and identify what it may be tomorrow or next month. TrendPointers provides you with the earliest indicators of sentiment shifts for more informed business and investment decisions before the sentiment becomes the daily news.
How You Can Get Way Ahead Of The Curve With Sentiment Signals
We all know that good news has one predictable effect, bad news another. Market prices, retail sales, housing starts and more go up or down based on what people perceive about the future.
Why do most people wait until it is too late?
Sentiment is the result of news and market perceptions. We live in a self-fulfilling information environment. The media reports on investor moods, the investors read the reports and feel better or worse, and then the media report the change in the psychology of the market. Bottom line--we are all influenced by the uncertainties we read and hear every day.
TrendPointers cuts through to the fundamental mood and sentiment of the economy.
- Sentiment Signals that identify the shifts in direction and intensity of sentiment.
- TrendPointers specializes in only one service - market sentiment. Whatever information you now use to watch the market, whatever type of economic sentiment and confidence indicators used in your models, TrendPointers will give you an earlier and more sensitive measure of sentiment before it becomes popular knowledge.
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TrendPointers
has a truly unique 5 stage analytical process
to identify Sentiment shifts.
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See
a sample of what you
receive every month. 
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#1. Targeted Sentiment Issues.
Today's economic news is old news, usually received too late for you to benefit from early opportunities or to recoginize sudden changes. TrendPointers monitors the most critical economic issues that affect the market and identifies the direction and intensity of Sentiment shifts. We track Overall Economic Sentiment, China, Housing/Construction and our "Recession Sentiment Watch". Every month TrendPointers provides you with the only true and sensitive measure of market mood and psychology that influences investment and economicdecisions.
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#2. A True Sentiment Measure.
Sentiment Signals© Tell the Story. It's the message, advice and opinions in the news and economic numbers that affect decisions. "Sentiment" is the tipping point driving market behavior. Sentiment is not just a number. Sentiment is a mood, an emotion, a moving target of future attitudes and behavior.
Sentiment is simple to discuss yet complex to measure, so there has been little advancement in applying sentiment measures to economic decision making. Trend Pointers has developed a new approach, based on research principles from other behavioral disciplines, to utilize sentiment as the earliest of all indicators to identify where markets are likely to be heading.
TrendPointers uses a true scaled measure of mood and intensity to trend sentiment.
#3. All news is not equal or timely.
No one information source has all the answers and no one source is always the first to know. So Trend Pointers watches it all. We call it "News Migration." TrendPointers monitors the sentiment in the mass media, the business media, and "guru" media and reports sentiment from each source independently.
Sentiment is tracked separately for each media source.
#4. Sentiment Trends = Sentiment Impact
Trends do not develop overnight, they emerge over time, and the clues are available to the watchful. Although Sentiment may be the all-encompassing indicator, experts monitor hundreds of other technical market indicators. TrendPointers has created the Trend Impact Score© to provide the overall technical context for evaluating Sentiment.
The Trend Impact Score.
#5. What decision makers are looking for-The Very Earliest Indicator.
Before there are buy or sell signals, there are "Sentiment Signals." It seems that no matter what the state of the markets there are opportunites to the watchful. TrendPointers focuses on just one thing- early detection of sentiment shifts. TrendPointers reports the continuous relationship between sentiment shifts and the major market indices, to help you anticipate today what others are waiting for next month.
Business Sentiment vs. the S&P- Advance Warnings
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TrendPointers Institutional
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